Listen to your reviews
Reviews are always a subject of a good amount of scrutiny, whether it be positive or negative. With Google My Business, it can come from anyone, from field experts, regular customers, and anyone else in between. Reviews are one way that helps your customers get their concerns straight to you, which is why it is important to respond back.
Customers and experts alike would be appreciative of business responding to their concerns, as it means that they are making an effort to improve or refine themselves, and show that they have good customer service. Always keep in mind to always respond to reviews in a calm and rational manner, whether it be a 5-star review, or a 1-star review. You can also use customer survey results, which is very effective in getting the most information out of your customers. Constructive criticism should always be welcome to ensure growth.
- Google MyBusiness: This platform provides you the opportunity to attract lots of new customers. If a customer searches for your business, or other businesses within your industry, your Google entry will appear. In addition to general information, you can also add images.
- Facebook: Facebook is one of the most important marketing tools for any business, regardless of size and trade. A Facebook business page allows companies to publicize all relevant information, to enter into a dialogue with customers, and to produce engaging content.
- Bing Maps: The search engine also has a maps service that may be useful to most businesses. Your business will appear if customers either search your company or search a keyword or another business related to your company.
Yelp: With a Yelp business listing, customers can search your business directly, or you may be recommended to customers automatically, depending on their preferences and location.
Foursquare: This is a location-based app, which allows customers to search your business and provides results based on user-generated reviews.