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Social Media

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Whether you are a seasoned social media marketer, a marketer looking to venture into social media marketing, or a business owner looking to leverage on social media, it’s helpful to know the most popular social media sites around. This will allow you to maximize your brand reach on social media, engage with the right people, and achieve your social media goals.

Some people don’t have time to read reviews, scroll through a website, or comb through social media posts. A video is easy. Just hit play. A YouTube video (even just one) is a solid small business marketing vehicle to reach over 30 million customers who are watching almost 5 billion YouTube videos a day.

Yelp

The third most popular review website on the web, Yelp is used daily by millions searching for local small businesses, especially restaurants.

Google My Business

Shoppers use the most popular search engine for information about and directions to local stores. For everything. It’s the main street of the web. According to Google, 50% of all the mobile consumers who use Google for local searches in a day visit the businesses they search.

Facebook

More than 1 out of 7 people on the planet are on Facebook, and they’re actively checking out the 65 million plus local business pages listed on the biggest social network ever. Creating a Facebook presence for your business takes five steps.

Trip Advisor

Another top five review website, TripAdvisor’s 415 million monthly users have smoke coming from their keyboards — over 535 million reviews have been published on the site. Your small business, especially if it’s in the hospitality space, is missing out on a windfall of digital awareness and feedback if you’re not on TripAdvisor.

Twitter

Why is this on our list, you might wonder? True, Twitter might not “sell” your customers to come into your shop, but it surfaces to the top in searches and presents one of the easiest and fastest ways for customers to reach out to you. It’s also a location-based tool that lets you search for customers in your area.

Instagram

A recent study shows 82% of customers research before they come into the store to buy. Today, especially if you’re marketing to younger demographics, photography-based Instagram is a visual invitation to come in and see for oneself.

Foursquare

Foursquare has a passionate following of 55 million monthly local small business fans. They check-in, share where they are, and leave tips for others to follow. Without a filled-in profile on Foursquare, SMB owners are missing out on helpful user-generated information about their business.

LinkedIn

It might seem like LinkedIn only matters for national or global brands, but a local business can show researching consumers more of who they are, from owners to employees. Use LinkedIn to present yourself as a reputable, well-connected owner with years of relevant experience, especially for finance-based businesses.

Yahoo

We know Google reigns supreme in search, but Yahoo is still used by 1 billion potential small business customers people every month. Why? For some, it’s preference. For others, especially Firefox web browsers, it’s the default on their machine. Similar to Google My Business, Yahoo partners with Yext (below) to display local small business listings in search results.

Bing

With slightly more users than Yahoo, Bing is Microsoft’s search engine. Bing Places for Business is where small business owners can access their local listings. Every Microsoft computer’s default web browser is Internet Explorer and searches with Bing, so it’s worth your time to set up your business information for Skype, Office, Xbox, and Surface tablet users.

Angie’s List

Originally created to review local contractors, the online directory has grown to be a go-to repository for crowd-sourced online reviews. It’s free for small business owners to register on Angie’s List (follow our how-to guide to create and claim your Angie’s List business listing). If you offer home services, Angie’s List is highly recommended to reach local customers.

YP.com

According the digitally re-invented Yellow Pages’ website, 60 million people still search for businesses on its directory. It’s free to claim your business’s “yp Profile.”

Zomato

Formerly UrbanSpoon, Zomato helps users hunt for the perfect restaurant. Unlike Yelp, which curates all local businesses, Zomato is hyperfocused on restaurants only. Follow our guide to claim or add your restaurant on Zomato. Once verified, your listing will start appearing on Zomato searches!

Better Business Bureau (BBB)

The Better Business Bureau (BBB) has been vouching for marketplace trust since 1912. It’s the number one website for reporting scams and other quackery. It’s free to have your business listed in the nonprofit organization’s database. Simply search for your business and if it’s not there, follow these steps to add your business to BBB. Highly recommended for local law firms.

Crunchbase

Geared toward technology startups, Crunchbase is the database companion company to tech news giant TechCrunch. Its listings are 100% crowd-sourced so you can add your business to Crunchbase right now if you’d like. Crunchbase displays important information about founders, date of incorporation, recent news, and employees. Recommended for local startups, especially with venture capital backing.

GlassDoor

Sometimes customers want to know how an employer treats its employees. Any type of research in this area will lead curious customers to GlassDoor, the number one review site for companies and employees. With over 700,000 companies reviewed over 33 million times, GlassDoor is another stop local business owners should know about. Recommended for larger corporations. Companies are registered only when employees submit a review.

BizJournals.com

The nationwide local business publication also offers a searchable directory of local private businesses. It serves 43 major markets in the US, each with its own website and tailored news. Bizjournals populates its company profiles from business data company Owler.

Chamber lists

An extremely valuable local resource that is often overlooked is your city’s Chamber of Commerce. A hub for events, news, and networking, the Chamber’s website keeps a list of local businesses and members. It might be worth your time to get in front of the right local officials at the Chamber and participate in the free small business services. They exist for owners — the initiators of local commerce — to thrive.

Whitepages

With over 5 billion records, Whitepages is an enormous database of global people and businesses. One unique feature of Whitepages is its APIs, which allow businesses to buy and use the company’s extensive data to build their own software. This means a WP listing shows up not only on whitepages.com but also across all of their API customers’ sites as well. Whitepages uses Yext to create listings.

Alignable

A new player to the industry, venture-backed startup Alignable claims to be the number one source of referrals for local small businesses, with over 22,000 communities networked on its platform. It’s free and easy to connect on Alignable once you create your Alignable business listing, and start receiving referrals from other local small business owners.

Manta

An established online listing community, Manta sees 1,000 companies join its small business directory every day. This site is recommended not only because it’s easy to add your company profile to Manta, but also because its time-tested presence carries considerable SEO benefits.

Yext

It seems like we’ve been waiting for this one, no? Yext is a one-and-done effort to get your company listed across almost every small business site mentioned in this article. As a one-stop shop, Yext lets you fill out the information for your business and voilà, you’ll be found “everywhere.” See how your company appears in Yext right now.

CitySearch

CitySearch helps you find local business in your neighborhood. With a voting system, award badges, and special deals, CitySearch prioritizes fun. Locals recommend anything from restaurants to attorney offices to hair salons. Bolster your presence on the platform by adding your business to CitySearch’s database.

MerchantCircle

MerchantCircle allows consumers to search for local merchants by category. According to its website, the directory has over 2 million merchants on its site with over 100 million consumers visiting each month. Claim your business listing on MerchantCircle.

Whether you are a seasoned social media marketer, a marketer looking to venture into social media marketing, or a business owner looking to leverage on social media, it’s helpful to know the most popular social media sites around. This will allow you to maximize your brand reach on social media, engage with the right people, and achieve your social media goals.

Facebook

Facebook is the biggest social media site around, with more than two billion people using it every month. That’s almost a third of the world’s population! There are more than 65 million businesses using Facebook Pages and more than six million advertisers actively promoting their business on Facebook, which makes it a pretty safe bet if you want to have a presence on social media.

YouTube

YouTube is a video-sharing platform where users watch a billion hour of videos every day. To get started, you can create a YouTube channel for your brand where you can upload videos for your subscribers to view, like, comment, and share.

WhatsApp

WhatsApp is a messaging app used by people in over 180 countries. Initially, WhatsApp was only used by people to communicate with their family and friends. Gradually, people started communicating with businesses via WhatsApp. (When I was in Bangkok to buy a new suit, I communicated with the tailor via WhatsApp.)

Instragram

Instagram is a photo and video sharing social media app. It allows you to share a wide range of content such as photos, videos, Stories, and live videos. It has also recently launched IGTV for longer-form videos.

Tumblr

Tumblr is a microblogging and social networking site for sharing text, photos, links, videos, audios, and more. People share a wide range of things on Tumblr from cat photos to art to fashion.

Reddit

Reddit, also known as the front page of the Internet, is a platform where users can submit questions, links, and images, discuss them, and vote them up or down.

LinkedIn

LinkedIn is now more than just a resume and job search site. It has evolved into a professional social media site where industry experts share content, network with one another, and build their personal brand. It has also become a place for businesses to establish their thought leadership and authority in their industry and attract talent to their company.

Pinterest

Pinterest is a place where people go to discover new things and be inspired, quite unlike most social media sites where engagement is the primary focus. According to Pinterest, 78 percent of users say that content on Pinterest from brands are useful (much higher than that on other sites). This gives your brand an unique opportunity to shape their purchasing decisions.

Medium

Medium is an online publishing platform with a social network element. It’s free to publish on Medium and free to read most articles. Some articles are reserved for only paying members.